by nlianakis | Sep 22, 2017 | Marketing
I grew up hunting rabbits with my dad. Those days seem so long ago. I would have never thought in my wildest dreams that I’d be relating our marketing strategies to a shotgun and a rifle. Let me explain. The two most common ways to target an audience are...
by nlianakis | Jun 22, 2017 | Marketing
A strong loyal customer base is very important these days. Your customers will keep you afloat in your slow months, just like a loyal friend. But how do you get more of them? In my experience this takes 2 steps (minimum). Set #1 involves getting their attention. I use...