By Nick Lianakis on Apr 23, 2009 in Inspiration | 0 Comments
Return on Relationship is a spin off from return on investment or ROI. When I heard this term being used this morning it just made sense. How many relationships are you nurturing today to help your business tomorrow? Some people are watching the sky falling (with this small economic glitch going on) while others are looking for [...]
By Nick Lianakis on Apr 22, 2009 in Inspiration | 3 Comments
Today I had the privilege of meeting one of the founders of http://pickylist.com/ . Very cool guy, Mark Anderson from Fishers Indiana. Mark has a very cool story and has a very cool product that will explode in the near future. A site that allows businesses to advertise, individuals to list items for sale, social “twitters” [...]
By Nick Lianakis on Apr 14, 2009 in Inspiration | 1 Comment
Steve Jobs spoke of “connecting the dots”, at his commencement speech to the graduating class of Stanford University in June 2005. This story has touched me in a way that has made me realize how our experiences have molded us and taken us to where we are today. This is a touching story, a must read…one [...]
By Nick Lianakis on Apr 9, 2009 in Personal Value | 2 Comments
A lot of customers ask me, “Why do I have to give something away?”, “Why should I discount?”. Its pretty simple…because other people are doing it, period! I know that we are facing some hard times, and spending is being scrutinized, but I am a firm believer that people are still spending money. They just [...]
By Nick Lianakis on Apr 4, 2009 in Direct Response Marketing Tips | 0 Comments
When a good friend of mine, Mark Ijlal, told me about this guy that took his taco business from a corner taco stand to a thriving business where people line up to get his taco’s ALL USING TWITTER, I was like NO way. Seriously, this guy went from a small taco joint that made [...]
By Nick Lianakis on Apr 2, 2009 in Direct Response Marketing Tips | 0 Comments
One of my clients made my day today. I called her to let her know that her mailers had been printed and were being shipped to her for mailing to clients. I asked how her first full month of marketing was with us, preparing for the sequential mailer this month, April. She mentioned that they [...]
By Nick Lianakis on Apr 2, 2009 in Personal Value | 0 Comments
Today was a good day, long but a good day. I met with a handful of clients and I began to realize how this one particular client had the utmost respect and trust in me. This did not come easy, and I’m not trying to make this all about me, really, but instead about how we [...]