Make Money - NOT Excuses

Here’s a quick story with a strong message, that I heard this morning in a networking meeting:
So John wakes up one morning and gets out of his advertised bed (Tempur-Pedic), and starts his day by brushing his teeth with this advertised toothbrush (Oral-B Triumph). John finishes brushing his teeth and picks out his outfit [...]

It has been made very clear to me that “we are in an economic recession”. Whether or not I believe this or not is another question. I do believe that business has slowed down, and that it is harder for small businesses to stay in business. What I keep hearing constantly day after day is [...]

Need New Customers?
Then Start With The List!
Many of my clients are always asking how can I acquire a good mailing list. A list of customers that have not been in my restaurant. We call these lists “Cold Lists”. How can you determine a good cold list from a bad one depends on the criteria or [...]

HOW CAN THE BIGGEST HOLIDAY HELP YOU ACQUIRE NEW CUSTOMERS?
When I ask people what is the biggest restaurant holiday? They usually answer Mother’s Day or New Year’s Eve. Well, I will quickly point out that they are completely wrong and that the biggest holiday is Birthdays.
I know that birthdays aren’t exactly considered a holiday, they [...]