Not Tracking Results is a BIG No NO

April 6th, 2013

If I had a nickel for each time I heard a restaurateur say, “we got busier after doing X marketing”, I’d be a rich man.  That is typically the answer that I hear when I ask new clients (or prospective clients) how their existing marketing is working, regardless of what they’re doing.  Tracking is so important, yet so few people do it when it comes to their marketing dollars.  If I asked that same restaurateur how much their food cost was for a certain dish, or their average labor costs, they usually have an exact answer.  So why is this so different when it comes to marketing dollars?

I think that the norm has become “if we get busier, turn more tables, then our marketing worked”.  Well what if you were giving away more food cost than you were receiving in revenue?  This counts as being busy, yet you didn’t profit, or create a loyal customer…you lost money and got coupon clippers…BAd BAD BAd.  A good marketing campaign will also allow you to track revenues, discounts, and guest counts, and provide you with powerful analytics that tell you your return on investment.

We recently developed a proprietary tracking system that allows our clients to track each campaign, each person spending money, and determine their yield in real dollars.  I guess you can say this is my analytical engineering background, but in the end, it comes down to knowing what your money is doing for you.  If you need help, reach out to me and I’ll show you how our tracking system can possibly tie into your current marketing solutions.

Where hard work can get you – Beach in Cabo Mexico

August 3rd, 2011

It was great being on the beach in Cabo San Lucas, Mexico…it gave my wife and I a chance to see what its like to play hard if you work hard…being away, alone with my wife, made me aware that life is just too short and you need to do what makes you happy in life while making time for your family, your loved ones EVERY DAY…don’t miss the end of the video where the waves come crashing onto my dry tennis shoes!

Your JOB: are you living some other dude’s life?

July 24th, 2011

How far away is your personal revolution? I’m referring to you waking up every day to that alarm clock and jumping into the same routine that you really aren’t sure of. Does fear drive you to stay in this sheep herd mentality? Okay maybe I need to be a bit more BLUNT – do you hate your job…do you feel like a bird in a cage…then your personal revolution timer is ticking. I recently acted upon my personal revolution in an effort to follow my passion… The link below is a great story of a six figure employee following his passion and the emotions you go through during the unknown phase. Check it out:

CLICK HERE for blog post “A Necessary Revolution” by AJ Leon at My Escape Velocity Blog

The Power of a House List – Loyal Customers!!

July 16th, 2011

Is there anything better than repeat business from a loyal customer base that can refer you out to their friends and family? The key is to create, nurture and grow a loyal house list!  Check out my newest video where I explain more…

Referral Business: Guest vs Pest

July 5th, 2011

Being referred into an account, like a restaurant, vs cold calling will shorten your sales cycle drastically.  Align yourself with strategic partners that will refer business back and forth…

Face your fears…jump out of a plane!

July 5th, 2011

Sometimes you’ve just got to face your fears and do what you don’t want to do.  This may be the only way that you can grow out of your shell.  I jumped out of a plane almost 1 year ago…and it has liberated me to surpass my goals…see video below…

How to Multi Task

June 21st, 2009

I recently was asked to be a guest speaker at a very good friend’s real estate coaching group.  The topic of interest was multi tasking and staying organized when you have multiple things going on.  An example is having a full time job, working your real estate business, handing family, kids events, and keeping it all straight.  Sounds like a lot to do, but actually pretty easy when you have 3 main things. In my opinion you need the following:

1) Desire to succeed & Passion for what you do

2) Keep your head in the game – Goal setting, and remembering your “Why”

3) – using technology to help you (after the age of 30 things arent easy to remember)

I find it really simple.  My main tool is Jott.  Jott is a service that transcribes your voice notes into text and organizes them into categories that you create.  You can also create calendar events using your voice, or create reminders from your Outlook email.  All of your “jotts” are kept securely in one location that you can access from your desktop, your iPhone (very cool), or the web.  The categories set Jott apart from other services.  A short video is below from Jott on what exactly it is.  I love it!  It keeps me sane, and no I dont use Jott to remind me of my wedding anniversary!  Good luck.

Inch by Inch

June 20th, 2009

I love Pacino in this movie. Recently I have been hearing from friends and colleagues, all excuses. Most are being eaten up by the “economy”, BS. Others are being controlled, yet own their own business. Let me tell you people, what we get from our day, from our business, from our lives, our families is in our own control…PERIOD! Stop being a puppet and look around you. Inch by inch, small changes, will make a huge difference for you.

Check out Pacino:

Home Cooked Greek recipes

June 19th, 2009

Yesterday a friend of mine gave me a flare pin that reads “I refuse to participate in this sluggish economy”.  I prefer the tag line “I don’t do recessions!”.  Things have been going very well these past couple of weeks, thus have not had the luxury of posting many blog posts.  But the one thing that I am finding is that people are still spending money, don’t let anyone tell you otherwise.  Just because the news tell us that plants are closing down, people are losing their houses, blah blah blah, doesn’t mean that you or your wife is going to go learn how to cook.  Am I right?   I mean, you’re not that desperate, so you just go somewhere that will save you a buck or two and done, you feel good about yourself.

Now for those of you that just love to cook, I came across a decent website that has various recipe’s.  The link that am posting below is the one that has a few Greek ones.  It caught my eye because the recipes remind me of how my mom used to cook them, hard core Greek dishes.


How to peel hard-boiled eggs WITHOUT peeling

June 7th, 2009

Here’s a freebie to all my restaurant customers. Not sure if you want to do this in your restaurant, but fun to do at home. More fun stuff at Tim Ferriss’s. Enjoy!

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